Personal Content
I'm a content creator, digital storyteller, and everyday athlete who’s passionate about showing what it looks like to live well and show up fully. Whether I’m training for a marathon, teaching baton, or sharing my favorite products, I create with intention and heart. My background in marketing and my work in higher ed digital strategy shape how I approach content — always community-focused, grounded in purpose, and true to who I am. From faith and fitness to beauty and everyday life, I love connecting with others through moments that feel real and relatable.
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I’ve partnered with top brands like Lululemon, McDonald’s, SPANX, Marriott, Liquid I.V., CeraVe, L’Oréal, Lancôme, Petite Keep, Birdy Grey, BODYROK, Bella Dahl, Katie Kime, and André — as well as local favorites like The Wellness Passport, Gracefully Made Art, and Scarlet & Gold Shop.
Authentic Growth
Backed by Data
Over the past year, I’ve driven substantial growth across both Instagram and TikTok by implementing a consistent, value-driven content strategy focused on engagement and reach.
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356,762 total views, with 128K+ accounts reached
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Reels led performance, driving 50.1% of views, followed by Stories (36%) and Posts (13.9%)
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68.6% of views came from non-followers, indicating strong discoverability and algorithm reach
TikTok
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Grew by 6.8K net followers, totaling 12K+ followers
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Surpassed 4.6 million video views, with key spikes linked to timely, high-engagement content
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Accumulated 210K likes, 63K profile views, 5.2K comments, and 7.7K shares
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Steady upward trend in visibility and interaction, demonstrating lasting audience connection and content relevance
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This growth reflects my ability to adapt content to platform behavior, anticipate audience interests, and turn performance data into actionable strategy.