Personal Content
I'm a content creator, digital storyteller, and everyday athlete who’s passionate about showing what it looks like to live well and show up fully. Whether I’m training for a marathon, teaching baton, or sharing my favorite products, I create with intention and heart. My background in marketing and my work in higher ed digital strategy shape how I approach content — always community-focused, grounded in purpose, and true to who I am. From faith and fitness to beauty and everyday life, I love connecting with others through moments that feel real and relatable.
I’ve partnered with top brands like Lululemon, McDonald’s, SPANX, Marriott, Liquid I.V., CeraVe, L’Oréal, Lancôme, Petite Keep, Birdy Grey, BODYROK, Bella Dahl, Katie Kime, and André — as well as local favorites like The Wellness Passport, Gracefully Made Art, and Scarlet & Gold Shop.
Authentic Growth
Backed by Data
Over the past year, I’ve driven substantial growth across both Instagram and TikTok by implementing a consistent, value-driven content strategy focused on engagement and reach.
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356,762 total views, with 128K+ accounts reached
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Reels led performance, driving 50.1% of views, followed by Stories (36%) and Posts (13.9%)
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68.6% of views came from non-followers, indicating strong discoverability and algorithm reach
TikTok
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Grew by 6.8K net followers, totaling 12K+ followers
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Surpassed 4.6 million video views, with key spikes linked to timely, high-engagement content
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Accumulated 210K likes, 63K profile views, 5.2K comments, and 7.7K shares
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Steady upward trend in visibility and interaction, demonstrating lasting audience connection and content relevance
This growth reflects my ability to adapt content to platform behavior, anticipate audience interests, and turn performance data into actionable strategy.