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Education

EdD: Education, Higher Education Administration, University of Alabama

Activities/Honors: Omicron Delta Kappa, Elliott Society

 

MA: Communications, Community Journalism, University of Alabama

Activities/Honors: Miss Alabama Pageant; C&M Walls Scholarship for Print Journalism; Journalism and Creative Media Scholar

 

BS: Commerce & Business Administration, Marketing, University of Alabama

Minor: Computer Technology and Applications Specialization: Sales

Activities/Honors: Million Dollar Band Crimsonette Leadership; Miss Alabama Pageant; Zeta Tau Alpha Director of Health and Wellness; Delta Sigma Pi VP of Community Service  

Work Experience

Web Strategist II: Digital Content Manager, University of Alabama, Culverhouse College of Business

(April 2023 - Present)

  • Delivered growth in social media performance, boosting impressions by 150% to 4.8 million, engagements by 115% to 195K, and link clicks by 155% to 86K within one year

  • Leads the strategic planning, creation, editing, and publication of digital content across multiple platforms, including eight social media channels, the college website, and visual displays, resulting in successful completion of over 30 web projects this year

  • Directs the execution of the college’s digital marketing strategy, leveraging data analytics to guide decision-making and drive successful campaigns

  • Oversees a team of college social media ambassadors, providing mentorship and guidance to ensure a strong and unified online presence

Social Media Specialist/Marketing Coordinator, University of Alabama, UA Online

Social Media Specialist (June 2022 - March 2023)

Marketing Coordinator (Nov. 2021 - May 2022)

  • After accelerating social media reach by 554% in the first six months, I was promoted from Marketing Coordinator to Social Media Specialist

  • Managed 13 OTIDE social media accounts, ensuring cohesive branding and consistent messaging

  • Produced content for commercials, web advertisements, and email newsletters to elevate the University's digital presence and enhance marketing mix

  • Supervised two student workers, fostering a collaborative environment and supporting their professional development within the team

 

WVUA 23, Tuscaloosa AL

Digital Media and News Intern (May-July 2021)

  • Wrote approximately 15 sports and news articles

  • Produced and wrote hour long newscasts

  • Created social media strategies, schedules and graphics

 

Z Pro Prep, Atlanta, GA

Social Media Marketing (Mar -Sept 2021)

  • Produced 10 pieces of Instagram and Tik Tok content a week

  • Implemented marketing strategies based on content analytics

  • Increased Instagram engagement by 360% in my first month

     

University of Alabama, Tuscaloosa AL

Teaching Assistant College of Communications (August 2020 - May 2021)

Teaching Assistant College of Engineering (August 2018 - May 2019)

  • Assisted professor with course material, grading, and computer lab management

  • Helped students learn advanced spreadsheet mechanisms

     

Townsquare Media Tide 100.9, Tuscaloosa AL

Sports Radio Production and Social Media Intern (June 2020-May 2021)

  • Hosted, produced and wrote segments for Tide Tonight and the Martin Houston Show

  • Increased Instagram following by 13% in 2 months

Leadership & Honors

Crimsonette Leadership: Million Dollar Band, UA 

  • Led team through choreography, daily tasks, and national level sporting events

  • Managed events and finances of group operation

  • Performed at 3 National Championships, 3 College Football Playoffs, and 2 SEC Championships

  • Sports Illustrated Cheerleader of the Week Candidate

  • Contributed to social media page with 24k following

  • Team member of 4 years 

 

VP of Community Service: Delta Sigma Pi, UA

  • Organized monthly service projects and managed members service hours

  • Provided network opportunities with charitable affiliations across Alabama

  • Member of 3 years

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Director of Health and Wellness: Zeta Tau Alpha, UA

  • Organized health events and information sessions for the chapter

  • Created and managed a social media blog, Vitamin Z: Your daily dose of Zeta

  • Member of 4 years

 

Honors and Achievements

  • Miss Alabama Organization

    • Non-finalist Talent Award 2022

    • Community Service Honors 2022

    • Women in Business Scholarship 2018

  • Government Recognition

    • Arts education lobbying with US Senator Tommy Tuberville and Former US Senator Richard Shelby 

    • Governor Kay Ivey: Proclamation declaring Arts Education Week May 8-12, 2019

    • Governor Kay Ivey: Proclamation declaring Arts Education Month May 2020

    • Congressman Gary Palmer: Congressional Recognition for arts education advocacy

    • Mayor Woody Jacobs: Certificate of Recognition for Center Stage's impact in Cullman, AL

    • Mayor Walt Maddox: Certificate of Recognition for Center Stage partnership with Culverhouse LIFT

  • Alabama Education & Technology Conference: Presented session on technology in arts education

  • C&M Walls Scholarship for Print Journalism

  • Journalism & Creative Media Scholar

  • National Two Baton Champion Miss Majorette of America 1st RU

  • Miss Majorette of Alabama

  • Distinguished Young Woman of Cullman County

  • Team Adv. State Champions

Volunteer

Social Media & Marketing Coordinator: Miss Alabama's Teen, Alabama, Sept. 2022 - Present

  • Produces and distributes digital and print communications

  • Creates monthly social media calendar's for participants

  • Aids in operations at state pageant

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Titleholder: Miss America Organization, Alabama, Dec 2017 - July 2022

  • Miss River City 2019 and 2022 

  • Miss North Jefferson Area 2020 and 2021

  • Competed in interview, on-stage question, academics, talent, evening gown, and fitness

  • Developed Center Stage to benefit arts education funding and installation in Alabama

  • Raised $40,000 for art programs in Alabama

  • Manages social media page to promote Center Stage and current events

  • Partner with The University of Alabama

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Advocate: Children's Miracle Network, Birmingham AL, Dec 2015 - Present

  • Create opportunities for communities to donate or volunteer for Children's of Alabama

  • Raised $4,000 for Children's of Alabama

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